Tuesday 31 January 2023, meeting room at the Beretta building: the President Dr. Franco Gussalli Beretta, the General Manager Ing. Carlo Ferlito and the Dr. Carlo Gussalli Beretta Manager of Digital Innovation welcome a selected number of guests to the press conference where the results relating to the year 2022 which has just ended are illustrated, which saw a surge in the turnover and performance of Fabbrica d'Armi Pietro Beretta SpA.
The speech begins on Dr. Franco Gussalli Beretta and the progression of the numbers on the screen is pressing starting from the over 310 million in turnover with particular reference to the civil and sports sectors where Italy obtains a record of 21 million and the main European markets mark a +50%. Similarly strong growth was seen in clothing with +18%, accessories with +30% and spare parts combined with pro-shops at +20%. The primary cause of all this is a more incisive and penetrating focus combined with a direct sales structure and the continuous search for new markets: the world is in continuous development and nascent opportunities must never be missed.
The values of the energy increase are very well expressed together with the increases shown by suppliers and those of raw materials: the 10×10 Project implements ten small habits that will allow Beretta to save 10% on energy costs, habits that affect each one personally together with the company.
The Investments chapter highlights one of the essential keys for growth and development: in 2022 a total of 16 million were invested and in 2023 there will be a further 13 million with 9,5 in industrial machinery and 2,5 in digital projects followed by the 4.0 project with the development of predictive maintenance tools, capable of signaling in advance the interventions to be applied, thus making the most of the technical availability of the machinery.
We move on to the exegesis of new products and their way into the merchant panorama: the success of the BRX1 rifle sees previously unimaginable numbers, in particular and precisely on the US market where the straight pull movement has never been appreciated: the studied by the House convinced of the goodness of the idea by satisfying the expectations and habits of the US customer. So much so that Beretta is strongly increasing the production of this shotgun to meet and satisfy requests. It should be underlined that the BRX1 is the first rifled long gun entirely designed and produced in Beretta and complements the panorama of the sector represented by the conspicuous series of Tikka and Sako, the Finnish companies specialized in the rifled sector included in the Beretta Holding.
The new opportunities for hunters and shooters are then expressed in an excellent way by the acquisition of RUAG with the well-known brands and related productions of RWS, Rottweil, Geco and Norma: truly a high-level starting point with considerable development potential which the new ownership will certainly continue. Sharing is a beautiful word that is implemented and put into practice here: corporate successes see the assignment for all employees in force as of 1 December 2022 of a € 1.000 voucher that can be spent on goods and services, € 200 in vouchers fuel: few comments, and good substance.
Take the floor General Manager Ing. Carlo Ferlito indicating a strategic element in the newly born Innovation Board: it is a Consultative Body open to prestigious and competent external members with the aim of promoting, assisting and stimulating new initiatives and collaborations in an innovative key. We get to the point, or rather to illustrate how digital represents the backbone of the company: Project 4.0 underlies the industrial digital transformation while Project Precision transforms the relationship with the customer into digital. Under Point 1 go Technology, Training, Flexibility and Prevention which are further explored and illustrated in the continuation of the speech. Of primary interest is the training of people based on the new technological elements available for better management of the new machinery. All of this also requires adequate IT supervision, spread over three different sectors, to face the piracy attacks which are unfortunately the order of the day.
Some important decisions go under the BE Planet banner, such as the supply of digital instruction manuals to save paper; similar path taken to avoid plastic packaging. Furthermore, Cromozero is a treatment that will avoid the treatment with chromium, a highly polluting metal, replaced by other processes, equally effective, but decidedly more in keeping with ecology. Safety and Health are always in the foreground with exemplary numbers of the attention dedicated to people with all the appropriate actions for health prevention.
The Training and Education Development underlies the training of personnel suitable for managing an increasingly advanced fleet of machines: industrial doctorates are launched both for those who already work in the company and for external parties who will join the team in the near future.
The numbers of commercial successes indicate in the various countries the values achieved to compact the turnover of over 310 million, underlining a +18% of weapons produced in 2022 compared to the previous year, 80 distribution partners scattered throughout the world and as many as 500 suppliers to support growth. Seventeen new products launched on the market between handguns and long guns, both with smooth or rifled barrels.
The concluding sentence by Ing. Ferlito: “We always look in to the future".
To underline all of the above the speech of the Dr. Carlo Gussalli Beretta which concerns precisely the innovation of the digitization project: 124 new collaborators in 2022, a company efficiency level of more than 86% with 21 weekly shifts; change the population in businesses with more women, more young people, more university graduates and more diplomas. The average age is 42 years with 17 seniority in the company, the female component is equal to 30% of office workers and 44% of millennial employees; the level of education is very important, with a degree for 50% of employees with the target of 53% in 2026.
The "Estivini" are boys from local schools who work in the company for summer work: in 2022 there were twenty-three of them and they have gained significant experience ensuring optimal use of production capacity in the critical months of July and August.
Success starts with people and there is no doubt that Beretta takes care of and cultivates this primary essence of the industry with formidable diligence with all the systems available and in particular with the New Training Academy, in partnership with Adecco and Conarmi: a 160-hour course open to 20 candidates aimed at creating firearms assembly specialists with job placement opportunities in companies of the Beretta or Conarmi group, giving individuals specific high-level skills with the aim of increasingly improving the strategic leverage of the competitiveness with a positive impact on personal returns.
The New Digital Worlds: Metaverse, NFT, Gaming, Artificial Intelligence, AR/VR, Linkedin Platform are proposed as marketing resources in order to attract the new generations.
Dr. Franco Gussalli Beretta concludes the conference illustrating the Strategic Plan with the aim of the year 2026, the date that will celebrate the 500th anniversary of Beretta. We particularly like this discourse in which security, prosperity, natural conservation, sports and outdoor experiences are revealed as increasingly essential needs all over the world. We are significantly touched by the emphasis on hunting, in its various forms and in particular the one with the rifled barrel where the study and conservation of the fauna are the prodromes for a fair and balanced sampling.
We also like to note how hunting is an art by practicing which one makes sport, but art remains the essence of this activity as old as the world. The variegated world of shooting joins us where the company remains a point of excellence worldwide, especially for the shooting range: Beretta is committed at a tactical level to train the new generations in respect for the weapon and safety in handling, factors essential for everyone's peace of mind.
Investments of 2023 million are planned for 13 and from this figure we take the cue for our brief considerations: several factors are necessary for a company to prosper and among these the will and entrepreneurial dedication of the owners stand out, a markedly Gardonese characteristic which in Gussalli family Beretta has a worldwide reference. Together goes the choice of top figures to whom to entrust the strategic and often also tactical tasks: and here it seems necessary and very pleasant to mention Eng. Carlo Ferlito who has been running the Fabbrica d'Armi for many years together with a crowd of collaborators chosen and trained according to company logic.
No comment: the numbers speak for themselves.
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